The economics of building versus buying software just fundamentally changed. In this conversation with Matt Graham, CEO of Rapid Developers, we explore how the cost of custom development has dropped 90% and what that means for business strategy.

Most people heard “Claude Code” and assumed it was a developer tool. Kevin Williams and Matt Graham from Rapid Dev are here to correct that assumption and explain why the goal-oriented loop logic at the core of Claude Code might be the most underused productivity feature available to business leaders right now.

Anthropic and OpenAI aren’t embedding engineers at major firms because they want to do IT consulting they need to drive massive token consumption to pay for a trillion dollars in AI infrastructure. But while McKinsey guides the Fortune 500 through this shift, mid-market and SMB companies are being left completely behind.

Every organization with 50 or more people probably has someone quietly building AI tools right now. The question isn’t whether it’s happening it’s whether there are any guardrails around it. Kevin Williams and Matt Graham get into the governance gap that almost nobody in the ‘just start building’ conversation is talking about honestly.