Real Estate Lead Generation
A growing real estate company partnered with RapidDev to increase qualified lead generation and improve advertising performance. Through strategic campaign management across Meta Ads and Google Ads, we delivered scalable growth while outperforming acquisition cost targets across both channels.
About
Our client is a growing company in the real estate sector. Due to confidentiality agreements, specific business details cannot be disclosed. The company wanted to strengthen its digital acquisition strategy, generate more qualified leads, and improve the efficiency of its paid advertising efforts.
The Challenge
The client aimed to strengthen its digital acquisition strategy by attracting more qualified prospects, generating additional sales opportunities through digital channels, improving advertising efficiency, and scaling lead generation while maintaining profitability. To measure success, clear performance targets were established across both advertising channels: Facebook Ads were required to maintain a cost per lead (CPL) below $10, while Google Ads campaigns were expected to achieve a cost per acquisition (CPA) below $100. These benchmarks served as the foundation for campaign planning, optimization, and performance evaluation throughout the engagement.
Facebook Ads were required to maintain a cost per lead (CPL) below $10, while Google Ads campaigns were expected to achieve a cost per acquisition (CPA) below $100. These benchmarks served as the foundation for campaign planning, optimization, and performance evaluation throughout the engagement.
The Solution
To achieve these goals, we developed and managed a comprehensive paid media strategy across Meta Ads and Google Ads.
Our process included:
- Audience research and segmentation
- Identification of high-intent customer profiles
- Creative development and testing
- Campaign architecture planning
- Continuous optimization of bidding, targeting, and creatives
- Cross-channel campaign management
- Performance monitoring and scaling
Rather than relying on standard campaign setups, every decision was driven by audience insights and real-time performance data.
Facebook Ads Performance
Goal
Attract new clients, increase sales, and reduce cost per lead.
Results
- 32,721 leads generated
- €2.38 average CPL
- 76% lower than target KPI
Performance Breakdown
Google Ads Performance
Goal
Attract new clients, increase sales, and reduce cost per acquisition.
Results
- 137 conversions generated
- $66.79 average CPA
- 33% below target KPI
Performance Breakdown
The Result
- Generated 32,721 leads through Facebook Ads
- Achieved €2.38 CPL, outperforming the target by more than 76%
- Generated 137 conversions through Google Ads
- Achieved $66.79 CPA, significantly below the planned threshold
- Increased customer acquisition at scale
- Improved overall marketing efficiency
- Established a scalable foundation for continued growth
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