Streamlining Medical Equipment Resale Operations with a Custom CRM Solution

Medical Resale is a medical equipment management specialist with over 30 years of industry experience, dedicated to providing top-notch services in the field of medical equipment resale and management. Leveraging their extensive knowledge and expertise, they have become a trusted partner for healthcare institutions looking to optimize their equipment resources.

They have established offices in New Zealand and Australia. Medical Resale currently provides exclusive equipment management solutions to over 200 healthcare institutions worldwide. 

Medical Resale’s experienced team is equipped to guide the client through every step of the process of re-selling their surplus medical equipment.

The client required a custom CRM solution to manage, automate, and streamline their growing operations, as their reliance on spreadsheets and emails became inefficient and error-prone. Key challenges included the need for real-time inventory visibility, a public product display, and complex pricing calculations that accounted for international variables, all of which traditional CRM systems failed to address. Additionally, they faced issues with internal staff access to pricing and deals, as well as inefficient communication between buyers and suppliers. These challenges led the client to seek a tailored CRM solution that could meet their unique business needs and support future growth.

To address the client's unique challenges, Rapidev developed a custom CRM software solution tailored to meet their specific business needs. This bespoke system was designed to manage, automate, and streamline all aspects of the client's operations, from customer interactions to internal processes. 

Here are the key features of the solution:

• User Registration, Authentication, and Permissions: The system provides a secure platform for buyers, sellers, and company staff members by managing user accounts with authentication and permissions. This ensures that only authorized users have access to specific data, so the right information is visible to the right people.
• Seller Features: Sellers can easily submit detailed equipment listings, which include images and 20 input fields for specifying equipment details. The system also allows sellers to list old equipment for parts. All listings are reviewed and approved by the admin before publication..
• Buyer Features: The system offers advanced search and filtering capabilities, allowing buyers to efficiently locate specific medical equipment based on their needs and preferences. They can view all the details about each listing and, once they find a suitable option, they can contact the sales representative to ask questions and submit a bid.
• Real-Time Supplier Equipment Control: The CRM includes real-time tracking of supplier equipment availability, ensuring that buyers have the most up-to-date information about inventory available for sale. This capability minimizes downtime and improves customer satisfaction by providing accurate inventory information. It also streamlines communication, reducing the need for back-and-forth inquiries about equipment status.
• Confidentiality and Communication: Ensures confidentiality by facilitating interactions between buyers and sellers exclusively through Medical Resale.
• Multilingual Support: Supports both English and Thai languages. Enhances accessibility and user engagement across diverse demographics.
• Smart Calculator Solution: The CRM includes a smart calculator that automatically adds profit margins, delivery and installation fees, and adjusts for currency fluctuations. This tool enables admins to calculate final pricing efficiently, ensuring accuracy and including all necessary factors. The calculator keeps these calculations hidden from suppliers, allowing for transparent pricing communication with buyers while protecting sensitive data. This approach saves time and enhances consistency in pricing across international markets.‍
• Centralized Management: The custom CRM replaced the inefficient use of spreadsheets and emails with a centralized platform for managing customer interactions, sales data, and inventory. Automated processes reduced errors and improved efficiency across the board.

The web app was developed and launched on time, meeting the project's scope and requirements. The custom CRM app significantly improved the client's operations, enhancing efficiency, visibility, and customer satisfaction. By centralizing processes and automating tasks, the CRM system reduced errors and freed up staff to focus on higher-value activities. Internal staff praised the app's user-friendly interface and how it simplified their daily tasks.

The app's public product display increased visibility and engagement with customers and partners, while real-time inventory management reduced downtime and improved customer satisfaction. Internal staff have embraced the app, appreciating its user-friendly interface and the way it simplifies their daily tasks. Enhanced team and supplier communication led to faster response times and fewer delays. Customizable features allowed the app to integrate with existing tools and adapt to changing needs. Designed for scalability, the CRM app provided a robust foundation for future growth.

Additionally, the app featured a smart calculator with multilingual support in English and Thai, broadening accessibility and usability. This enhanced user experience and operational efficiency by ensuring accurate and convenient multilingual inputs.

These enhancements have enabled the client to expand into new markets, doubling their countries of operation by adding four new countries. The automated pricing and multilingual capabilities reduced operation time for each listing and deal closing by 60%, allowing the same sales staff to handle double the number of deals. Buyers can now access all details easily without needing to contact the staff, further streamlining the process.

Overall, the app transformed the client's operations, strengthened customer relationships, and positioned them for continued success.