How to market a Bubble app

To market a Bubble app effectively, focus on validating demand quickly, building a small but clear marketing funnel, and using your Bubble app itself as part of the funnel (landing pages, sign‑up flows, SEO, email automations). Your goal is not mass advertising—it's getting your first 50–200 real users who actually need what you built. Start with a simple landing page, a clear value proposition, and real outreach to the exact people who have the problem your app solves.

Create a Simple Landing Page (Inside Bubble)

Use a dedicated page like /landing with a clear headline, short description, and a single call‑to‑action (like “Get started”). This lets you validate interest before doing heavy marketing.

• Explain the problem your app solves in simple language.
• Add a short demo video or GIF made with tools like Loom.
• Use Bubble’s SEO settings on the page: title, description, and OpenGraph tags.

Set Up Email Capture + Welcome Email

Create a small form that saves leads into the database. Then trigger a backend workflow that emails them using Bubble’s built‑in email or a provider like SendGrid.

// Backend workflow example (pseudo-steps)
// Trigger: When a new Lead is created
Send email to This Lead's Email with subject "Welcome"

Reach Real Users Manually First

Manual outreach works far better than ads early on. Find communities where your users already are (Reddit, Facebook groups, LinkedIn posts) and share the problem you’re solving rather than “promoting an app.” Ask for feedback, not sign‑ups.

• Talk to people who post about the problem your app solves.
• Offer early access or a free trial.

Use Small, Fast Marketing Experiments

Run tiny tests to see what messaging works. Update your Bubble landing page quickly based on results.

• A/B test two headlines by cloning the page and driving small traffic to each.
• Use Bubble’s “Get parameter from page URL” to customize messaging.

Leverage Content + SEO

Add simple blog pages using Bubble’s database. Write short posts answering questions your audience searches for. This builds long-term organic traffic.

• Each post should have its own page with good SEO titles and descriptions.

Add an Onboarding Flow

Once users sign up, guide them through a simple step‑by‑step onboarding so they understand the value. Bubble’s custom states are great for showing steps without loading new pages.

• Reduce friction: let users sign up with email only at first.

Track What’s Working

Install Google Analytics or Plausible via Bubble’s Settings → SEO / metatags. Track page visits, signups, and which traffic sources perform best.

• Create Events like “Signed Up” or “Clicked CTA”.