How to do content marketing for a Bubble app

Your Bubble app’s content marketing should focus on publishing helpful, niche‑specific content that answers the exact problems your ideal users search for, and then using your Bubble app itself (screenshots, short videos, feature explainers, small case studies) as the “proof” inside that content. The goal isn’t volume — it’s clarity, consistency, and solving real problems with high‑intent topics.

What Content Marketing Actually Means for a Bubble App

You create helpful content (articles, emails, posts, videos) that attracts the exact people who would benefit from your Bubble app. Instead of generic tutorials, you focus on the problems your users feel and show how your app solves them. You publish consistently, and you make sure each piece of content leads to a simple call‑to‑action like “Try this feature in the app” or “Sign up for a free account.”

• Make content about user problems instead of your features.
• Use your app in the examples so people see how it works.
• Publish regularly on channels where your users already spend time.

How to Build the Content System

Start by listing the top real problems your target users face. If you already have users inside your Bubble app, check your database (Data tab → App Data) to see patterns: tags they choose, workflows they trigger the most, or support issues they submit.

• Turn each problem into a content topic. Example: If users keep asking how to automate a workflow, write a guide and show your app doing it.
• Create simple formats: short blog posts, Loom videos, LinkedIn posts, email tips.
• Reuse the same content across channels instead of creating everything from scratch.

Using Your Bubble App Inside the Content

Show real things: a repeating group, a backend workflow trigger, a dashboard view, or a feature in action.

• Share a 20‑second screen recording of a key workflow running in the Bubble editor.
• Post a real example of a user flow: Signup → Onboarding workflow → First action.
• Add a simple CTA like “Want this automation? Try it free.”

Basic Automation Inside Bubble to Support Marketing

Bubble can automate parts of your content system using backend workflows.

// Example: tagging new signups for segmentation
When User is created → Make changes to User
Set field: "Source" = "Blog_Post_Automation"

This helps you track which content brings real users.

Where to Publish

• Your site’s blog (Bubble’s built‑in pages work fine).
• Email with a simple newsletter sent through an API (e.g., MailerSend or SendGrid).
• LinkedIn for professional tools.
• YouTube if your product is visual.
• Communities where your niche already talks.

What Actually Moves Growth

• Consistency over volume — weekly beats bursts.
• Topics from real user pain — not guessing.
• Small case studies — “Here’s how someone used this feature to solve X.”
• Clear conversion path — content → landing page → signup.