Learn how to build a custom tracking system in Bubble with clear steps, tips, and tools to improve workflows and boost your app’s performance.

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A simple and valid way to build a tracking system in Bubble is to create a Tracker data type, save each tracking event as a Thing, and use backend workflows (API workflows) to receive updates or trigger automations. The core idea: every time something happens (page load, button click, webhook from another service), you “Create a new Tracker” entry and store whatever data you need.
You need one data type, typically called Tracking Event, that records each action you want to track.
On any page where you want to track a visit or event, add a workflow: When Page is loaded → Create a new Tracking Event. Pass fields like Current User, Current Page URL, etc.
// Example fields in "Create a new Tracking Event"
event_name = "page_load"
page_url = Current page URL
ip_address = Current user's IP address
details = "Landing page view"
For clicks or actions, attach a workflow: When Button is clicked → Create a new Tracking Event. Include context (e.g., which plan user opened).
// Example
event_name = "button_click"
details = "User clicked Sign Up"
If you want external services (Stripe, Zapier, etc.) to update your tracking, create an API Workflow in the Backend tab and expose it publicly. Then store incoming data as Tracking Events.
// Example payload your webhook would send
event_name = "stripe.webhook"
details = request_data_raw
Create a repeating group showing Search for Tracking Events sorted by Created Date descending. Add filters like event_name = “page_load”.
Make sure only admins can see all tracking events. A standard rule: When Current User’s admin = yes → can view all fields. Keep others restricted.
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