LinkedIn Ads and Retool: Complete Integration Guide 2024

 

Integrating Retool with LinkedIn Ads

 

Integrating Retool with LinkedIn Ads involves creating a seamless connection between the data-driven application capabilities of Retool and the marketing data available through LinkedIn Ads. This guide will help you integrate these two services effectively.

 

Prerequisites

 

• Ensure you have a valid Retool account with access to application development capabilities.
• A LinkedIn Ads account with API access to retrieve campaigns and advertising data.
• Basic knowledge of working with APIs and data connections in Retool.

 

Setting Up LinkedIn API Access

 

• Log in to your LinkedIn developer account and create a new application if you haven't done so.
• Once the application is created, proceed to the "Auth" tab to find your Client ID and Client Secret; these will be required for authenticating API calls.
• Under “Products,” apply for the “Marketing Developer Platform” which grants access to ads data.
• Create an OAuth 2.0 authentication flow to obtain an Access Token. Follow LinkedIn’s OAuth 2.0 authentication guide to complete this process.

 

Configuring OAuth 2.0 and Access Tokens

 

• In Retool, navigate to the "Resources" section to set up a new REST API resource for LinkedIn Ads.
• Select OAuth 2.0 as the authentication type and input your Client ID and Client Secret.
• Set the authorization URL to LinkedIn’s specific endpoint for OAuth 2.0 authorization.
• Define the token URL to retrieve and refresh tokens as needed.
• Test the authentication to ensure Retool can securely access LinkedIn Ads.

 

Creating LinkedIn API Requests

 

• Within Retool, navigate to the “Query Library” or within your specific application to add new API queries.
• Create a new REST API request targeting LinkedIn’s Ads endpoints, such as Campaign or Accounts endpoints.
• Specify required headers including the Authorization header using the Bearer token obtained earlier.
• Test the query to ensure proper data retrieval from LinkedIn Ads. The data should populate in your Retool dashboard if configured correctly.

 

Building the Retool Interface

 

• Utilize Retool’s interface builder to design a user-friendly dashboard displaying LinkedIn Ads data.
• Drag and drop components such as tables, charts, and filters to represent campaign metrics and analytics.
• Bind Retool’s UI components to your LinkedIn API queries to dynamically update the display based on fetched data.

 

Enhancing Functionality with Custom Scripts

 

• For advanced capabilities, consider implementing JavaScript code within Retool to manipulate or transform the LinkedIn Ads data.
• Use custom event handlers to trigger specific actions or data refreshes based on user interactions within the Retool interface.

 

Testing and Deployment

 

• Thoroughly test the integration within Retool’s development environment to ensure all components function as expected.
• Validate API calls and data accuracy from LinkedIn to the final UI presentation.
• Deploy the Retool application once testing confirms stable operation, ensuring it’s accessible by the intended user base.

 

By following these steps, you can successfully integrate LinkedIn Ads with Retool, empowering you to analyze and visualize marketing campaign data effectively within a customizable dashboard. Regularly verify API connections and data fidelity to maintain robust integration.