Bing Ads and Retool: Complete Integration Guide 2024

 

Integrating Retool with Bing Ads

 

Integrating Retool with Bing Ads involves configuring API access, setting up your Retool environment, and creating queries to retrieve and manipulate your Bing Ads data. Below is a comprehensive guide to achieving this integration step by step.

 

Prerequisites

 

• Access to both Retool and Bing Ads accounts.
• Basic understanding of RESTful APIs and data connection concepts in Retool.
• Administrator permissions to manage API access in Bing Ads.

 

Configuring API Access in Bing Ads

 

• Log in to your Bing Ads account through the Microsoft Advertising portal.
• Navigate to the Tools menu and select API Access.
• Create a new app registration by clicking on Register Application.
• Fill in the necessary details: Name, Redirect URLs, and set the access permissions to read your account data.
• Once the application is registered, note down the Client ID and Client Secret, as these will be required for authentication.
• Set the API permissions to include read access to Ads data by selecting the appropriate checkboxes in the permissions section.

 

Setting Up the OAuth Authentication Flow

 

• In order to authenticate requests from Retool to Bing Ads, use the OAuth 2.0 Authorization Flow.
• Generate an authorization URL by replacing the placeholders in the following URL with your application details:

      https://login.microsoftonline.com/common/oauth2/v2.0/authorize?clientid=&responsetype=code&redirecturi=&responsemode=query&scope=https://ads.microsoft.com/management/.default
      

• Navigate to this URL in a browser, which will prompt you to log in to your Microsoft account and grant permissions.
• Capture the authorization code from the redirected URL's query parameters.
• Exchange this authorization code for an access token via a POST request to the token endpoint:

      POST https://login.microsoftonline.com/common/oauth2/v2.0/token
      Content-Type: application/x-www-form-urlencoded
  
  granttype=authorizationcode&clientid=<yourclientid>&clientsecret=<yourclientsecret>&code=<authorizationcode>&redirecturi=<yourredirecturi>
  </pre>
  
    

• Note the access token from the response, which will be used for subsequent API requests.

 

Connecting Retool to Bing Ads

 

• Log in to your Retool account and open the workspace where you want to create the Bing Ads integration.
• Navigate to the Resources section in your Retool workspace.
• Create a new resource by selecting the REST API option.
• Enter the base API URL for Bing Ads: https://ads.microsoft.com.
• Configure the Authorization header by setting it to Bearer YOURACCESSTOKEN, replacing YOURACCESSTOKEN with the token obtained during authentication.
• Save the resource configuration to establish the connection between Retool and Bing Ads.

 

Creating Queries to Fetch Bing Ads Data

 

• Within your Retool application, create a new query to interact with the Bing Ads API.
• Select the Bing Ads resource you configured earlier as the data source.
• Specify the endpoint you wish to query. For example, to retrieve advertising data:

      GET /CampaignManagement/v13/campaigns
      

• Set any necessary query parameters or payload required by the endpoint.
• Test the query to ensure it fetches the desired data and returns it in the appropriate format.

 

Displaying and Manipulating Bing Ads Data in Retool

 

• Once data is retrieved from Bing Ads, use Retool's UI components to display it as needed.
• Drag and drop components such as tables, charts, or lists onto the canvas to visualize your data dynamically.
• Use transformations and scripts within Retool to manipulate, filter, or aggregate the data to suit your application's needs.
• Implement further user interactions, like inputs and buttons, to allow users to modify data queries or update displayed information.

 

Testing and Deployment

 

• Regularly test your integration to ensure data accuracy and flow from Bing Ads to your Retool app.
• Utilize the Retool Debugging Console for troubleshooting and refining API requests and responses.
• Once tested, integrate your Retool app into your deployment pipeline and ensure access controls and security measures are in place.

 

By following these steps, you can successfully integrate Retool with Bing Ads, allowing you to leverage powerful no-code tools to visualize and manipulate your advertising data effectively. Ensure the OAuth tokens are refreshed or managed securely for uninterrupted data access.