/flutterflow-integrations

FlutterFlow and HubSpot integration: Step-by-Step Guide 2024

Learn how to seamlessly integrate FlutterFlow with HubSpot using our step-by-step guide. Boost your workflow and efficiency today!

What is HubSpot?

HubSpot is a US-based software company that provides various tools for inbound marketing, sales, and customer service. It offers a suite of products that helps businesses attract visitors, convert leads, and close customers. These tools include email marketing, SEO, customer relationship management (CRM), social media, analytics, blogging, website content management, and more. HubSpot's primary purpose is to provide businesses with all the resources they need to grow and succeed.

Matt Graham, CEO of Rapid Developers

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How to integrate FlutterFlow with HubSpot?

 

Step-by-Step Guide on How to Integrate FlutterFlow with HubSpot

 

Prerequisites

 
  • A FlutterFlow account
  • A HubSpot account with appropriate permissions to create and manage APIs
  • Basic understanding of using APIs and FlutterFlow
 

Step 1: Create an API Key in HubSpot

 
  • Log in to your HubSpot account: Head over to the HubSpot login page and log in with your credentials.
  • Navigate to API Key Section:
    • Go to the Settings (gear icon) in the top-right corner.
    • In the left sidebar, scroll down to Integrations.
    • Click on API key.
  • Generate API Key:
    • If you haven't created an API key before, you will see a Create API Key button. Click it.
    • Copy the generated API key and store it securely. You will need this key to authenticate FlutterFlow with HubSpot.
 

Step 2: Set Up FlutterFlow Project

 
  • Log in to FlutterFlow: Navigate to FlutterFlow and log in with your credentials.
  • Create or Open a Project:
    • Start a new FlutterFlow project by clicking New Project and following the initial setup prompts.
    • Alternatively, open an existing project that you want to integrate with HubSpot.
 

Step 3: Add HTTP Request in FlutterFlow

 
  • Navigate to APIs:
    • On the FlutterFlow dashboard, click on Database & API in the left sidebar.
    • Go to the APIs tab.
  • Create New API Call:
    • Click on Add API Call.
    • Input an API Call Name (e.g., "CreateContactHubSpot").
    • Choose the REST API option.
  • Configure API Request:
    • URL: Add the HubSpot API endpoint (e.g., https://api.hubapi.com/crm/v3/objects/contacts).
    • HTTP Method: Set the method to POST (for creating a new contact).
    • Headers:
      • Add a header with the key Authorization and the value Bearer YOUR_HUBSPOT_API_KEY (replace YOUR_HUBSPOT_API_KEY with the one you generated earlier).
      • Optionally, you might need additional headers depending on your use case.
    • Body: Define the request body as JSON. Example:
      
      {
        "properties": {
          "email": "{email}",
          "firstname": "{firstname}",
          "lastname": "{lastname}",
          "phone": "{phone}"
        }
      }
              
    • Click Save to save your API call.
 

Step 4: Bind the API Call to User Inputs

 
  • Design Your Form:
    • Navigate to the UI Builder in FlutterFlow.
    • Drag and drop form elements (e.g., TextField for email, first name, etc.) to your screen.
  • Integrate with API Call:
    • Select the Submit button (or equivalent) in your form.
    • Set the Action to Call an API.
    • Choose the API Call you created (e.g., "CreateContactHubSpot").
    • Map the form fields to the appropriate keys in your API call. For instance:
      • Email TextField -> email
      • First Name TextField -> firstname
      • Last Name TextField -> lastname
      • Phone TextField -> phone
 

Step 5: Test the Integration

 
  • Preview the App: Click on the Play button in the top-right corner of FlutterFlow to run your app.
  • Fill Out the Form with test data and submit.
  • Validate in HubSpot:
    • Navigate to your HubSpot dashboard.
    • Check if the new contact details have been correctly added in the Contacts section.
 

Step 6: Handle Error Responses

 
  • Set Up Error Handling:
    • Go to your API call configuration in FlutterFlow.
    • Setup the Response and Error Handling:
      • Define what should happen when an error is returned from HubSpot. Options include showing a snackbar, dialog, or redirecting to an error screen.
 

Conclusion

  Following these steps will enable you to seamlessly integrate FlutterFlow with HubSpot, allowing for API calls to manage HubSpot CRM data from your FlutterFlow app.

FlutterFlow and HubSpot integration usecase

Lead Management Optimization for an Online Education Platform

Scenario:
An online education platform aims to enhance its lead management process for an upcoming course launch. They want to build a feature-rich mobile app and web landing page using FlutterFlow where prospective students can register for course updates, request demo sessions, or enroll in free webinars. They seek to automatically capture and categorize these leads in HubSpot for advanced nurturing and tracking.

Solution: Integrating FlutterFlow with HubSpot

Landing Page and App Creation:

  • The platform uses FlutterFlow to create a responsive landing page and app interface.
  • The landing page and app forms gather key information such as name, email, course interest, and preferred demo dates.

Setting Up the Integration:

  • The API integration for HubSpot is added and configured within FlutterFlow using the platform's HubSpot API key.
  • Workflows are established in FlutterFlow to initiate when a form is submitted on the landing page or app.

Data Sync Workflow:

  • When a prospective student submits their information, the workflow is automatically triggered.
  • Submitted data (e.g., name, email, course interest, demo date) is sent to HubSpot through the configured API action.
  • A new contact is created in HubSpot with the tagged information, and the contact is categorized into a specific list based on their course interest and actions.

Lead Nurturing in HubSpot:

  • The education platform’s marketing team leverages HubSpot’s capabilities to set up automated email sequences and workflows according to the captured leads.
  • Leads are segmented by their expressed interests and engagement level, enabling tailored follow-up communications to maximize enrollment conversions.

Monitoring and Analytics:

  • With the integration, seamless tracking of lead sources and interactions is possible within HubSpot.
  • The platform’s team can monitor the effectiveness of their landing page, app engagement, and overall marketing campaign performance, making informed optimizations.

Benefits:

  • Efficiency: Automating the lead capture process eliminates manual entry, saving time and minimizing errors.
  • Centralized Data: All leads are stored in HubSpot, consolidating information and providing a single source of truth for the marketing team.
  • Personalized Follow-up: The integration facilitates customized follow-up campaigns based on specific student interests and behaviors.
  • Data Insights: The education platform can analyze campaign performance within HubSpot, obtaining valuable insights into lead generation and conversion rates.

Conclusion:
By integrating FlutterFlow with HubSpot, the online education platform can efficiently manage leads from their course launch campaign, guarantee timely and personalized follow-up, and ultimately achieve better enrollment results.

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