How to set up analytics in Bubble

To set up analytics in Bubble, the simplest valid approach is to add a tracking script (like Google Analytics or Plausible) in Settings → SEO/metatags and then trigger custom events using Bubble’s built‑in “Run JavaScript” action or native plugin events, so pageviews and actions are tracked automatically.

What “analytics in Bubble” means

Bubble doesn’t provide built‑in behavioral analytics. Instead, you connect an external analytics tool. The most common are Google Analytics, Plausible, and Amplitude. These tools track page views and events when their script runs on your page.

• Pageview = user navigates to a page or Bubble loads a new SPA state.
• Event = user clicks a button, completes signup, submits a form, etc.

Step-by-step: Install Google Analytics

Add your GA snippet in Bubble:

• Go to Settings → SEO/metatags
• Paste the script into “Script/meta tags in header”

<!-- Google tag -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXX"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'G-XXXXXXX'); // Replace with your measurement ID
</script>

Track custom events

For user actions you care about (signup, purchase, clicked CTA), trigger a GA event using Run JavaScript in your workflow.

gtag('event', 'signup_completed'); // Fires a custom event

You add this via: Workflow → Add an action → Plugins → Run JavaScript.

Track Single Page App pageviews

Bubble loads pages dynamically, so GA might not auto-track SPAs. Add a workflow on Page is loaded (entire) and trigger a manual pageview:

gtag('event', 'page_view', { page_path: window.location.pathname });

Alternative: Privacy-friendly tools

Plausible or Fathom are similar: paste their script in the header and they auto-track pageviews. Events work the same way—call their JS function in Bubble workflows.

plausible('Signup'); // Example Plausible event

This keeps your Bubble app fast and private without extra configuration.