Learn how to handle data privacy in Bubble with clear steps to secure user data, set permissions, and protect your no-code app.

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To handle data privacy in Bubble, you must rely on Privacy Rules inside the Data tab. This is the only reliable way to protect data, because anything hidden with conditionals in the UI can still be exposed through the browser. You create rules for each Data Type, define who can see which fields, and limit permissions like “find in searches,” “view fields,” and “modify fields.” Always design your app assuming users can inspect anything sent to the browser — so the goal is to never send sensitive data unless the privacy rule allows it.
Privacy Rules control which data Bubble is allowed to send to the browser and what operations the current user can perform on it. These rules run automatically on every request, including searches, “Do a search for” inside elements, and API calls the user triggers from the page.
You configure this in Data → Privacy. For each Data Type (like User, Order, Message), add a rule and then restrict fields and actions.
Inside Data → Privacy → User:
Backend workflows ignore Privacy Rules by default, because they run server-side. This is useful: you can load or modify restricted data safely. But anything returned to the client must still be protected, so don’t send private fields back through API responses unless intended.
// Example of safe backend workflow action
// This runs server-side so it can access all User fields
Make changes to User (user_id):
set internal_notes = "Flagged for review"
Bubble protects data only when Privacy Rules are set correctly. Designing your app so the browser never receives unnecessary sensitive information is the core principle of Bubble privacy.
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