# How to Automate Amazon Review Monitoring using the API - Tool: API Automations - Difficulty: Advanced - Fix time: 1-2 hours - Compatibility: Amazon SP-API seller account with Brand Analytics role approval; brand-registered products required; LWA OAuth credentials needed - Last updated: May 2026 ## TL;DR Amazon SP-API has NO getReviews endpoint — individual customer reviews are not accessible via the API. Brand-registered sellers can get aggregated review summaries via Brand Analytics reports using POST /reports/2021-06-30/reports with reportType GET_BRAND_ANALYTICS_SEARCH_TERMS_REPORT. Subscribe to BRANDED_ITEM_CONTENT_CHANGE and PRICING_HEALTH notifications for real-time alerts. Key limit: createReport at 0.0167 req/sec (1/min). Scraping reviews violates Amazon ToS. ## Best practices - Understand the limitation upfront: there is no Amazon reviews API — design your monitoring strategy around Brand Analytics reports and notifications, not individual review fetching - Request Brand Analytics reports monthly, not daily — the rate limit (1/min) and report granularity (monthly) make more frequent requests wasteful - Combine BRANDED_ITEM_CONTENT_CHANGE with PRICING_HEALTH notifications for a comprehensive real-time monitoring signal — content changes and Buy Box loss often precede visible review score impacts - Subscribe to REPORT_PROCESSING_FINISHED notification to eliminate polling for report completion - Store downloaded report data in a database for trend analysis across months — Amazon only retains report files for a limited time - Use SQS message visibility timeouts appropriately for notification processing to avoid double-processing - Cross-reference Brand Analytics search term data with your listing optimizations to understand what customers are actually looking for ## Frequently asked questions ### Can I get individual customer reviews via the Amazon SP-API? No. Amazon SP-API does NOT expose individual customer reviews — there is no getReviews endpoint. Individual review text, star ratings, and reviewer information are not accessible through any official Amazon API. Brand-registered sellers can access aggregated review metrics via Brand Analytics reports, but not individual review data. Attempting to scrape review pages violates Amazon's Terms of Service and risks seller account suspension. ### What data does the Brand Analytics report actually provide? Brand Analytics reports (for brand-registered sellers) provide: search term performance data (what customers searched to find your products), market basket analysis (what other products are frequently purchased together with yours), repeat purchase rates, and demographic insights. These are aggregate metrics — not individual customer data. They're useful for understanding overall product perception and search trends but don't give you access to specific review content. ### How do I know when my listing content has been changed? Subscribe to the BRANDED_ITEM_CONTENT_CHANGE notification type via the Notifications API. When Amazon detects any change to your brand-registered ASIN's listing content (title, bullet points, description, images), a notification is sent to your configured SQS queue. This lets you detect unauthorized third-party edits, Amazon editorial changes, and content modifications that might affect your reviews. ### What happens when I hit the createReport rate limit? Amazon returns a 429 QuotaExceeded error. The createReport rate limit is extremely low at 0.0167 req/sec — that's 1 request per minute sustained. If you hit the 429, wait at least 60 seconds before retrying. Check the x-amzn-RateLimit-Limit response header which shows your actual applied rate — it may differ from the documented default for high-volume sellers. ### Does Brand Analytics require brand registration? Yes. Brand Analytics reports are only available to sellers with brand-registered products in Amazon's Brand Registry. Additionally, the Brand Analytics role must be explicitly approved in your SP-API Developer Profile — it's not automatically granted. Submit your Developer Profile with Brand Analytics listed and wait for Amazon's review, which can take days to weeks. ### Are there third-party tools for Amazon review monitoring? Yes. Since the official API doesn't provide individual review access, several third-party services (Jungle Scout, Helium 10, Feedback Whiz, Seller Labs) offer review monitoring through their own data collection methods. These tools operate under their own Terms of Service with Amazon — verify their compliance status before use. They typically offer alerting for new reviews, sentiment analysis, and response templates. ### Can RapidDev help build a custom Amazon brand monitoring system? Yes. RapidDev has built 600+ apps including Amazon seller tools that combine SP-API Brand Analytics data, notification processing, and custom dashboards. If you need a comprehensive brand monitoring solution, get a free consultation at rapidevelopers.com. --- Source: https://www.rapidevelopers.com/api-automations/how-to-automate-amazon-review-monitoring-using-the-api © RapidDev — https://www.rapidevelopers.com/api-automations/how-to-automate-amazon-review-monitoring-using-the-api